The New Rules of Marketing and PR – David Meerman Scott

1. The idea that I agree with most in this entire book is the idea that PR is always changing and has changed so much in the last few years since social media has started to boom. That is a pretty broad statement, but PR is evolving and changing every day. This infographic depicts the evolution of public relations in just the last few years. The creator of the infographic was comparing now to about 1997 when the “dot.com” era began. Public relations used to cost so much money, but now you can use social media and barely have to spend money at all (p 16). We used to create press releases to try to get our story picked up, but now the way to reach out is by tweeting about it (p 21). Anything that used to be in ink is now online, and the online news websites that used to be so popular are now mobile news apps.

2. One of the points that I sort of disagree with is the fact that blogs are relevant still. I think that blogs are sort of going out of style, with big blogs like the Huffington Post becoming more of news sites and news sites like The New York Times looking more like blogs. In this article, the author talks about why The New York Times has started to get rid of a lot of their blogs. While maybe five years ago people may have searched through blogs to find product recommendations, now they might search through Twitter or Yahoo! Answers (p 288). Blogs are a good place to have more detailed information about topics, but you are not going to be able to get people to your blog just to read it normally (p 287). Because blogs were so successful, news websites are taking the hint and making their sections more like blogs rather than having two separate entities. I think this is taking away a bit from “regular” blogs by the average person just talking about their opinions, unless their opinions are highly regarded and they have created a following already.

3. My favorite chapter was Chapter 18: An Image is Worth a Thousand Words. Photos are taking the web by storm, and it is much easier to get your content noticed if you include a photo. Instagram is becoming more and more popular because you don’t necessarily have to read the caption to get the general idea of a post. I liked the mentions Scott made of Instagram being like an art gallery because I see so many photos on Instagram that are truly artistic! I know I do my best, and it is really cool to see some of the photos that people take and post. Almost all of these photos are taken with a mobile phone and that blows my mind! It is easy to market products on Instagram because you can post photos of them and post them. You can also show your followers exactly what you are doing at any given moment rather than just telling them. You can post a video of a fashion show that you are at for your clothing store or the coffee at your company’s early morning meeting. This makes your company or organization seem more human and helps followers to be able to connect with you on a deeper level.

4. I really liked this book! It was more up to date and relevant than the other book that we read in this class. Scott talked about pros and cons of different types of public relations and social media. He also connected current public relations practices with public relations practices of the past. Rather than starting with a clean slate and throwing out everything you have ever learned, you learn how to transition the skills you currently have into relevant skills. I found the book extremely useful in this way. I found great points of advice and different directions that you could go in for just one type of website or campaign. Scott also didn’t have as much of an authoritative voice, which I enjoyed. He spoke as if he were a friend talking to another friend about what has worked for him on social media and with public relations rather than writing as an expert that knows everything about the topic. There is no possible way anyone could know or write everything there is to write about social media, and I’m glad Scott did not try. I would recommend this to other students on the public relations track for sure. The book has made me realize how important it is to tweet and connect with your audience rather than just talk at them. There are tons of useful tips that anyone could take and use with any organization.

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Little Sisters

So this isn’t the normal kind of post that I write, but I have a lot on my mind and I need to get at least one of those things off of it in a productive way. In the last year or so, I have been really emotional when it comes to my little sister. Little E just turned 13 in February so that means she’s nine years younger than me…nine! You would think with such a large gap between us that we would get along pretty well. That was not the case growing up. At first, we got along well, but she grew up in a much different dynamic than I did. We weren’t very well off when I was younger, but I never went without. We moved four times at least before I was my sisters age and rented most of the places we lived in. I would never say that I had a tough life because I have amazing family and friends who count as family who have always supported us. It was just much different from my sister’s. 

I used to think that she was a brat and I don’t think I was very nice to her when we lived together. I will be the first to admit that I’m pretty critical of others because that’s how I am with myself. I grew up quickly so she should too. I never wanted that giant stuffed banana so she shouldn’t either. (That was a real story by the way…) After I moved out of the house to go to college, I think my sister grew up a little bit. She’s still the little sister, but now it’s almost like she’s an only child because she’s the only one in the house. She entertains herself, puts her dishes in the sink, and practices her trumpet. She is a national medal winner for gymnastics and she’s so smart. I think about her every day and I literally think that I would die of heartbreak if something happened to her. Every time I read an article about being an older sister or thinking about a little sister, I burst into tears. And I’m not an emotional person, but I really can’t read these in public because I know I’ll start crying!

I recently found out about a friend’s brother who passed away unexpectedly in a car accident, and I don’t know how they are handling life so well. It is truly heartbreaking when one is taken from us too soon, but you have to be strong and carry on. Do everything for those who have and who still love you. I work hard so that my sister will have a good role model. I work hard because I know my grandpa is watching me from heaven and thinking, “Good work Miss Al.” 

As I make the next transition from undergrad to law school, I’ll need this motivation every single day to get me through. It’s tough to stay focused on what matters, like friends and family and little sisters, but it’s all for a greater good. My relationship with my sister is driving me to become successful so that she can be and feel like an empowered woman.